Company Name Yoshimura Food Holdings Asia Pte Ltd
Head Office Address No. 1 Second Chin Bee Road, Singapore 618768
Established April 15th 2019
Capital SGD $63,034,401
Representative Director and CEO: Penny Fang Chen Chun
Directors Managing Director: Richard Lie Hua Yee
Director: Shun Ando
Director: Nadia Yang Yujuan
Business Holding company of shareholding food-related companies. Regional Head Office, Centralised Administrative and Subsidiary Management Office.
Main Shareholders Yoshimura Food Holdings K.K., Lau Seow Hua, Penny Fang Chen Chun, Richard Lie Hua Yee,
Nadia Yang Yujuan
Consolidated Sales SGD $77.33 million (FYP 2021)
No. Of Consolidated Employees 150 (As of Dec 2021)
Our Vision Is to grow and nurture the business and its people
Our Mission Is to revitalise small and medium food businesses facing difficulties in succession and expansion by incorporating them into our network of companies
Penny graduated in Shanghai Jiao Tong University (MBA), with more than 30 years experience in seafood business, through Sin Hin Frozen Food Pte Ltd. From a small home-based business of two staff supplying seafood to a small market in Singapore, she has turned Sin Hin to a market leader in the import and export of seafood in Asia. Its best-selling product, a brand of ready-to-eat prawns called “EMERALD”, has constantly achieved the top sales position in Singapore major supermarket chain, NTUC FairPrice.
She was also appointed as 1st Vice President of Singapore Seafood Association (2008-2010).
Penny Fang Chen Chun
Chief Executive Officer (CEO), Yoshimura Food Holdings Asia Pte Ltd.